Avoid These Top 4 Marketing Mistakes to Increase ROI
When Knoetry is brought in to help a client scale marketing, we often see a few common performance marketing mistakes. These issues can arise from a number of reasons. Inexperienced marketing managers may be too eager to expand their efforts to the hottest new channel. More experienced marketers may be anchored to best practices that […]
Top 3 Growth Strategies in a Recession
The news is full of tech layoffs, bank failures, and fears of a looming recession. Many businesses are rightfully concerned about how they will continue to grow if the economy takes a turn for the worse. The first instinct may be to cut all spending and try to weather the storm through increased efficiency, but the opportunities for increasing market share will be even greater in a tighter economy for those businesses in a position to take advantage of the turmoil.
The Ultimate 5 Step Marketing Budget – Part 1
Annual planning. It’s that time of year again, or maybe it’s always that time of year for your business. Personally, I love the planning cycle; it’s an inherently optimistic time of year as departments discuss all of the big growth ideas for the following …
The Ultimate 5 Step Marketing Budget – Part 3
We’re back with the third installment of the 5 Step Marketing Budget Process. Learn a simple formula for estimating your top-level marketing budget.
The Ultimate 5 Step Marketing Budget – Part 4
How much do you really need to spend on non-working media?
The Ultimate 5 Step Marketing Budget – Part 5
Welcome to the exciting conclusion of our marketing budget series as we wrap up the process by setting our brand, activation, and channel mix
