The Growth Blog
Helpful ideas, lessons learned.
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5 Step Marketing Budget Process - Part 5 Media MixOctober 2, 2020 at 5:00 PMWelcome to the exciting conclusion of our marketing budget series as we wrap up the process by setting our brand, activation, and channel mix.
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5 Step Marketing Budget Process - Part 4 Non-Working That Works HardAugust 27, 2020 at 5:00 PMHow much do you really need to spend on non-working media?
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5 Step Marketing Budget Process - Part 3 Easy Top-Down Budget FormulaAugust 10, 2020 at 6:00 PMWe’re back with the third installment of the 5 Step Marketing Budget Process. Learn a simple formula for estimating your top-level marketing budget.
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5 Step Marketing Budget Process - Part 2 How Not to Run Out of MoneyJuly 28, 2020 at 5:30 PM5 Step Marketing Budget Process - Part 2 How To Not Run Out Of MoneyIn the first article in this series, we covered business goal setting as part of the budgeting process. In this step in the series, we will dive into some financial considerations that m... -
5 Step Marketing Budget Process - Part 1 Business GoalsJuly 21, 2020 at 4:00 PMAnnual planning. It’s that time of year again, or maybe it’s always that time of year for your business. Personally, I love the planning cycle; it’s an inherently optimistic time of year as departments discuss all of the big growth ideas for the following ...