Marketing Testing Matrix Template
FREE
Design and track marketing tests for creative, copy, targeting, and more.
Overview
Design and execute effective marketing tests
Solve your marketing performance challenges with this marketing test spreadsheet template. Test creative, copy, targeting, bidding strategies, and more. Keep track of what changes are successful and systematically improve your marketing performance. And best of all, it's FREE.
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Test What MattersTest Prioritization and Pro-Forma tabs help you determine the tests which are most likely to drive the greatest impact.
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Be Confident in Your ResultsThe Test Matrix tab helps you design clean single-variable tests and lets you know when your results are statistically significant.
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Multi-Channel ReadyThe template is already set up to work on the most common channels including paid search, paid social, display, email, TV, and more.
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Fully CustomizableFully customizable template allows you to add new variables and outcome KPIs so the results make sense for your business.
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Who Uses ThisMarketing VPs, directors, channel managers, analysts, social media coordinators, product marketers, and pricing analysts all use this calendar to design and track marketing tests.
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Use it AnywhereUse this in Microsoft Excel or take it to any platform with Google Sheets. No add-ons or complicated macros. Easily edit the document to best match your business needs.